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Customers Generating Customers

  Whether it’s Facebook, Yelp and other social media tools or just good, old fashioned, word of mouth, a customer referral is a highly-effective marketing strategy. Q – How does one get satisfied customers to actively and frequently promote you to their social networks and professional circles? A – You have to teach them how to do it, remind […]

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Are You Making these 9 Content Marketing Mistakes?

Content Marketing is a critical strategy for increasing your customer base and reach. While it is a relatively new approach to marketing, those who are doing it right are reaping big rewards. While there is no substitute for traditional face-to-face relationship building, more and more businesses need to build them online also. These 9 content […]

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Create Your Content Marketing Strategy Now…

Consistently adding quality content to your website and social sites is a crucial part of your Content Marketing Strategy for multiple  reasons: SEO rankings, customer engagement, expansion of customer base, sales improvement, etc. Content that is engaging and also keyworded correctly for SEO should be added each month (or more often) as part of your Internet […]

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Why Referral Programs work…

For almost any business, including Your Web Marketing Coach, referrals are GOLD! If someone is confident enough in your abilities and service ethics to present you to a friend or other business they patronize, they should be thanked graciously and also fairly compensated. Your Web Marketing Coach offers a referral bonus starting at $75.00 for […]

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Every retail operation should be doing this…

Email Marketing for SMBs… EVERY retail business needs to have one of these at their Point Of Sale (POS). Email marketing is a proven, easy way to increase your revenues – when used wisely. Engaging with your customers in a respectful, beneficial (to them) way will naturally cause them to visit you more regularly, and […]

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Blogging For Your Business – Why It Matters

“We are creating blog posts but nothing is happening.” “We have a website – isn’t that enough?” “Blogging is not right for our type of business.” Too many business owners have expressed feelings like those above and dismiss blogging as something that is not worth their time, effort or expense. WRONG! Blogging is a good […]

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#Hashtags – Using them with Google+

The right hashtags can make the world of difference when posting content on Google+. Tagging content can be a useful SEO exercise and can reap rewards when people who use them, find your content. There are many do’s and don’ts listed in this very helpful infographic: http://webmag.co/use-google-hashtags-google-plus/?source=print  

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